Let’s face it, we’ve all been there. You walk into a store or restaurant, ready to spend your hard-earned cash, only to be greeted by a surly employee who seems to resent your very presence. You try to ignore it, but the bad attitude is palpable and it ruins your…
Customer experience marketing is a strategy that focuses on creating a positive experience for customers throughout their interaction with a business. From the initial contact with a brand to post-purchase support and beyond, customer experience marketing aims to create a…